One of the largest consumerelectronics companies in the world, operating in the Consumer Electronicssector. The client focuses on vendor consolidation and annual rate contracts(ARC) to manage their procurement processes. Their primary procurementcategories include corporate gifts, reward spend, and channel incentivization,leveraging the ShakePe platform.
The Challenge
Optimizing Indirect Spend The client sought aprocurement partner to optimize their indirect spend in corporate gifting,reward & recognition, and channel incentivization categories.
Loyalty and Rewards Platform The client needed a robustloyalty and rewards platform to manage loyalty points and redemption, as wellas a reliable vendor to supply corporate gifts to business partners nationwide.
Strategy and Approach
ShakeDeal's Intervention
Consolidation of Giftingand Incentivization Needs ShakeDeal collaborated with the client to consolidate their requirements for corporate gifting, employee rewards and recognition, and dealer channel incentivization. This strategic consolidation aimed to streamline processes and achieve cost efficiencies.
Implementation of ShakePe Loyalty Platform ShakeDeal set up the ShakePe loyalty platform, enabling the client to centrally manage and disburse loyalty points.The platform was customized with the client’s branding to reflect their corporate ethos, providing a seamless and branded experience.
Comprehensive Redemption Catalogue ShakeDeal offered are demption catalogue featuring over 50,000 physical and digital products. This extensive catalogue ensured that employees and business partners had a wide variety of choices for redeeming their loyalty points.
Nationwide Fulfillment Network ShakeDeal managed the fulfillment of the product catalogue to over 20,000 pin codes across thecountry. This robust fulfillment network ensured timely and reliable deliveryof redeemed products, enhancing the user experience.
Cost and Bandwidth Savings The implementation of the ShakePe platform and the consolidation of procurement needs led to significant cost savings. Additionally, the automation and centralization of the rewards and recognition processes freed up bandwidth for the client’s procurement team, allowing them to focus on strategic initiatives.
Results
Streamlined ProcurementProcesses The consolidation ofgifting and incentivization requirements streamlined the client’s procurementprocesses, reducing complexity and improving efficiency.
Superior Loyalty and Rewards Management The ShakePe platform provided a centralized and branded solution for managing loyalty points and redemptions. The comprehensive redemption catalogue and nationwide fulfillment network enhanced the overall user experience for employees and business partners.
Significant Cost Savings The strategic consolidation and efficient management of procurement processes resulted in substantial cost savings for the client. The client also benefited from economies of scale and optimized procurement practices.
Bandwidth Savings The automation andcentralization of the rewards and recognition processes through the ShakePeplatform freed up significant bandwidth for the client’s procurement team,allowing them to focus on more strategic tasks.
Enhanced User Experience The wide variety of redemption options and the reliable delivery network ensured a superior rewards and recognition and channel incentivization experience for the client’s employees and business partners.
Conclusion
The partnership between ShakeDeal and the leading consumer electronics company demonstrates the effectiveness of strategic procurement solutions in optimizing indirect spend and enhancing loyalty and rewards management. By consolidating procurement needs, implementing the ShakePe platform, and leveraging a robust fulfillment network, ShakeDeal enabled the client to achieve significant cost savings, streamline processes,and provide a superior experience for employees and business partners. This case study highlights the importance of innovative procurement strategies andstrong partnerships in driving operational efficiency and enhancing user satisfaction in the consumer electronics sector.
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