The Art of Corporate Gifting

Networking, be it online or offline, helps businesses in exploring new avenues and opens up areas of collaboration among enterprises. Whether you have a unique line of business or operate in an industry where your business operations overlap with a related sector, it pays to make outreach to business stakeholders to work out mutually beneficial ways of working. Gifts and giveaways are used more than often as a token of greeting or memento in corporate meetings and networking events such as conclaves and business summits.  Therefore, understanding the nuances and subtleties of corporate gifting is a must for every business owner, irrespective of scale or size.

  • Corporate Gifting for Clients: Gifting your clients with a personalized merchandise which can reflect the essence of your brand not only helps in establishing a brand recall but also shows your generous gesture towards them. You can gift your clients a business diary with your company logo. Pens, power banks, and notepads can be personalized for events such as vendor meetings or product launch events.
  • Corporate Premium Gifting: If you are rubbing shoulders with big names in the business, you cannot afford to go easy on your gifting budget. It does not mean that you have to spend a fortune to impress them, but the gift you choose to gift should have a touch of aesthetics and novelty.  Premium gifting should always be done keeping in mind the occasion or event at which you would be meeting business bigwigs. Personalization is the key.  Presenting antiques, silver or handicraft items for premium gifting is the accepted norm.
  • Gifts for Corporate Sponsor Events: If you are sponsoring an event, say a marathon run or corporate cricket tournament, you can promote your brand on sporting apparel, banners, tickets, and awards. Always choose a corporate gifting partner who can deliver on promised timelines with best quality merchandise.