How to create a lasting impact at trade shows?

Trade shows and expos are quite popular with businesses of all hues in reaching out to clients and vendor partners. Business leaders realize the significance of meeting business partners in person to close deals and showcase their product/service portfolio. To create a long-lasting and meaningful impact at trade shows and exhibitions, it is necessary to strike engaging conversations with participants at these events so that they are driven to your product/service. You can choose to leave behind promotional materials such as brochures, pamphlets, and product sheets with customers and vendors to lure them towards your brand.

Here are some quick tips to create a long-lasting impact at trade exhibitions:

* Get to know who all are attending the event: It pays to gather information about the attendees of the trade event and their product portfolio. You can leverage the knowledge to position your business and brand effectively at the event. Scourge social media handles of the attendees and see what they are showcasing at the event. You can place your brand better if you know who are you pitched against as well who all can be your potential business partners and customers. For example, if you are in the industrial supplies and power tools (drills, power saws, cutters, grinders etc.) business, and have decided to participate in a trade show, you can stand to gain an edge by studying your competitors who would be attending the event.

* Use promotional items aggressively: You can distribute brochures, fliers, product sheets, notepads, diaries, calendars, special offers, and coupons to engage the attendees and audience in general. These promotional items create a brand recall for your business and are helpful in converting prospects into customers.

* Create a follow- up plan: Once the trade event is over, it is essential to do a proper follow up with the prospects to make them do business with your company.  People appreciate a timely response and an effectively curated outreach plan can do wonders for your sales figures. You can email the prospects with a complimentary gift card or discount coupon to bring them closer to placing an order with you. Share with them testimonials of your happy customers and vendors and educate them about your offerings.