Analysis- What is Corporate Gifting and Why is it Important in the Modern Business World?


When my grandmother, a Physiology faculty at Lucknow University, died a few years ago, my siblings and I talked about the many ways life would be different without her. She was passionate about gifts. As an adult, I often requested her to stop giving presents to others and spend the money on herself. But she firmly believed that gifts are a crucial part of building relationships. After many years, I also realized that she was so true

Various studies have shown that giving gifts  has a surprise element; hence it is a crucial  component of human interaction. It helps to define relationships, strengthen bonds with family, friends, and co-workers, and even can be used to end a relationship with someone.

What is Corporate Gifting

Kathleen Marie Ireland, an American model, said, “In business, it is about business, it is about relationships”. In the business world, gifting is your first step in building relationships with employees, clients and prospective clients. The objective of gifting is to make an impression and build a connection with the recipient. Business or corporate gift/cards show the recipient’s importance and an affirmation of your gratitude.

Why does Corporate Gifting crucial

Do you know happy customers and employees promote your business? Employee appreciation gifts are an essential part of your marketing strategy. Corporate gifts can accomplish several different outcomes when given authentically.

1) Maintaining relationships, building brand

Gifts/presents can be the first step in building and nurturing new connections. Strategically, gifting sets you apart from the crowd. Gifting employees, clients, or customers is a kind of appreciation for them. Gifts can be used as a brand awareness tool to set the right tone at the beginning of any relationship.

2) Bridging gaps, developing connection

Due to Covid pandemic, businesses have been impacted badly. With the onset of work from home trend and social distancing, physical meetings have reduced. So, corporate gifting can be a suitable way to form connections, bridging physical meetings.  

3) Giving back, and thanking employees and clients

With corporate gifts, you can show your appreciation and gratitude towards your employees and clients. It can give you more satisfying, long-lasting business relationships.

With corporate gifts, you can show your appreciation and gratitude towards your employees and clients. It can give you more satisfying, long-lasting business relationships.

Corporate gifts bring endless benefits. But it would help if you were careful while selecting gifts for employees and customers. Here are some business gift-giving etiquettes that you must follow-

  • If you don’t know your client, simple generic gifts like branded calendar, diary, the flowers, can be considered.
  • Include everyone
  • Be considerate about religious belief of employee.
  • Avoid overspending. Have balance while buying gifts. Look at how much the customer is spending on your service.